One Eleven

One Eleven is an event venue located on the square in downtown Tyler, Texas. With over 6000 sq ft of space, including a rooftop, the venue is large enough to accommodate up to 600 people. Since the venue took over the previous location of another business the challenge was to re-brand the building and educate the community on the new business and overcome any past stigmas.

The team at SRV focused on the venue as a community space. The development of the brand position of “A place to come together.” can be seen throughout the website and collateral pieces. The logo took elements from the actual building and incorporated them into the design creating a bold look.


  • Logo
  • Website
  • Positioning


  • Video
  • Signage
  • Media
  • eMail
  • Print Ads
  • Social Media
  • Surveys

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