Web Development Proposal & Estimate

Cr8or: Patrick Freden





We don’t need to tell you how important your website is to your brand, your customer experience, and your ability to interact with your target audience. You’re running a successful company with a great product offering but let’s be honest (and still be friends) – your website is in dire need of an update.

It’s not about your website looking cool – it needs to look on-brand, work smoothly, allow users to easily find what they’re looking for and do what you want them to do. It needs to load quickly, be search-engine friendly, simple for your team to update, and responsive to whatever kind of device users are viewing from. You need a blog that gives you a voice to position yourselves as leaders in your industry and engage with your target audience.

At SRV VIVID, we can make this all happen with more gain than pain. We’ll transform your site from being a cumbersome, persnickety afterthought to being one of the most valuable members of your team.



Patrick Freden

Patrick Freden
Graphics Dude & Cool Guy

Scope of Services


The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behaviour, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.


Once we’re armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, sub page, the blog template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes.

We recommend having all of your content ready by this stage which will inform the design and make it faster to load the initial content on the development server so content doesn’t hold back the launch. If you won’t be able to provide professionally written content by this stage we recommend having our in-house copywriter create the content for you.

Next we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.


Next we’ll set to work making your design a reality by building the site using standards-based technology. We’ll build the front-end templates in HTML5, CSS, and use JQuery for simple behavior and effects like animations and form validation.

WordPress Theme Development

We recommend WordPress as your content management system (CMS) so you can update the content yourself. WordPress is the most popular open-source CMS in the world and has thousands of developers constantly improving it and contributing plugins to extend it’s functionality.

We’ll install WordPress on your server, set up the admin panel for you and then create a custom WordPress theme that will mirror the design we created for you.

Your website will initially contain between 5-10 static pages (ie: pages that don’t change often) including the home page, about us, our services, our team, and contact us. You will be able to add new top level and secondary pages to the site navigation yourself in WordPress. We’ll also set up a blog for you to publish posts that will be displayed in a reverse chronological order with pagination, search, tagging and category filters.

The website will include a social media widget on the home page to display your Twitter feed, social share buttons on your blog posts, a simple email form on your contact page, and an email newsletter sign up form which we’ll hook into your Mailchimp account.Plugins are a way to extend the functionality of WordPress and make the admin panel easier to manage. We’ll install a limited number of plugins for launch, which will include a simplified way to manage the navigation, automatically backup the database, SEO tools so you can manage the title and meta description tags, and an XML site-map generator which will help Google index your pages automatically.


We’ll test the website in a variety of the latest browsers, including Safari, Chrome, Firefox and Internet Explorer. We’ll also test the responsive design on iPhone and Android devices. We’ll test the functionality of the site to ensure there are no errors or broken links and then hand it over to you for review on a test server.

You’ll have two rounds of minor revisions or tweaks to the sites, and then we’ll launch.


Once you’ve tested the website and are happy with its functionality, we’ll make the WordPress theme live on your website. If necessary we will assist in pointing your domain over to the new site. Launch time!

The Nitty Gritty


SRV VIVID will plan, design, and produce complete new web site for [COMPANY] for the purpose of [BRIEF STATEMENT OF GOALS].


[Insert Color Swatch]

Static Pages

Up to [NUMBER] static pages are included for the sake of this estimate. [insert outline]

  • Link Name – put words here
  • Link Name – put words here
  • Link Name – put words here


Images supplied by you, as desired and appropriate, will be incorporated. Professional stock images may be used; if these carry a cost, your approval will be sought first. Photography services are available either in-house or by subcontractor.


Website will have clean, attractive visual design, created with your feedback and to your satisfaction, and be easily navigable and usable. Code will be W3C-standard (X)HTML and CSS, and pages will be designed to display well and respond to browsers, devices, and common monitor resolutions.


WordPress websites require a minimal number of plugins to operate efficiently and securely. SRV VIVID will install these plugins at time of initial install or as it sees fitting during the development process. All plugins, once installed and activated, are maintained by SRV VIVID as part of the hosting maintenance.

Any plugins that are necessary to the functionality of the website, per the clients request, that incur a cost, will be added to the annual hosting fee. If the cost is renewed annually then it will appear on the hosintg fee unless it is a one time charge.

Web Hosting

SRV VIVID provides hosting services for WordPress and static HTML websites. We recommend hosting with us so we have direct access to managing the server and can troubleshoot or communicate with tech support directly if necessary. Our servers provide security (SSL Certificates), speed (Caching and CDN), and 99.9% uptime (rarely if ever any downtime).


We understand how important email is to any business today. We offer 1 free email to our clients if hosting with us and using our Name Servers. Any additional emails incur an annual cost per box. If you have hosted emails somewhere else we recommend keeping them there. You can still just host your website with us.

Search Engines

Website will be built search engine friendly. After site is made live it’s URL will be submitted to major search engines. This will include but not be limited to: Google, BING/Yahoo, DMOZ

SRV VIVID makes no guarantees as to the results obtained in search engines. It is our hope that you will be on the first page but search keywords or phrases are so different per person that it is impossible to cover all scenarios.


Website will be tested for compatibility and responsiveness with all common operating systems, browsers, monitor resolutions, and mobile devices.

Site Statistics

Detailed site statistics are provided free by, and will be easily accessible to you at any time. You will receive monthly reports via email. Google SiteKit will be activated as well with reports available upon request.

Future Updates

Updates to site are accepted by email or phone call. We prefer email so it is easier to track information. Updates are billed per the hourly rate. Sending updates via Text Messages is highly discouraged and not recommended and will be ignored.

Additional Recommendations

Inbound Marketing

We are experts in online marketing. A retainer with us ensures that you are regularly publishing content, engaging prospective customers on social media, and otherwise driving people into your purchasing funnel. This is guaranteed to grow your sales. Quote availble upon request.


If you find producing content is difficult, we have copywriters in-house who are training in writing for the web and in writing persuasive sales copy that will drive more conversions on your landing pages. Quote availble upon request.

User Testing

Although not required, testing the designs with real users will greatly improve the quality of the finished design and help catch usability issues before time is spent building out the designs. User testing involves our usability professionals recruiting up to 5 users and asking them to perform tasks. We record the results of the test and then deliver the video to you along with a list of usability issues or comments that our design team can implement. It’s like the digital version of the old adage “Measure twice, cut once.” Quote availble upon request.

Support Retainer

We recommend retaining our services after the site is launched to assist with any further support issues that arise. As part of this retainer we will also provide monthly analytics reports and recommendations to further improve your site conversion. Quote availble upon request.


To complete the work outlined in the project scope, we’ll need approximately 12 weeks from beginning to end, depending on when we receive feedback at each milestone. Upon signing the proposal we are prepared to start work immediately or in {time_frame}.

Present Wireframes/Receive Content
Present Finished Mockups
Code HTML/CSS Templates
Back-end Development
Q&A Testing/Review
Deployment to Live Site

Your Investment


Web Development Fee: $[NUMBER]. This figure is an estimate, not a quote. It is based on the information provided, and may not be accurate if additional information is forthcoming, or specifications change.

The addition of pages or significant functions or features not specified here may result in additional costs; SRV VIVID will make this clear via Change Orders. Payment is required prior to implementing any requested changes.

Web Hosting Fee: (a separate charge) will be $[NUMBER] for the first year plus any additional plugin costs or fees. Going forward, [COMPANY] will continue to be invoiced for web hosting charges once a year by SRV VIVID.

Total Investment: $[NUMBER]


Hourly Rates

  • Web Development: $[NUMBER].
  • Updates: $[NUMBER]

Payment Terms: 50% of total Web Development Fee plus web Hosting Fee invoiced and due before work begins. A second 25% invoiced when page design templates are completed. Balance, adjusted for any changes, invoiced upon delivery of working application. All invoices are Net 10 Days.

Contract: This is not a contract and by signing below does not bind you to owe any monies. A standard “Agreement for Production of Website” Contract will be provided upon acceptance of this estimate.

Schedule: Work should begin within one week of signing of contract and receipt of deposit payment. Approximately [NUMBER] weeks will be required from start to finish, assuming that the processes of providing content, feedback, and approval are free from delays.

This estimate is good for 30 days from [DATE].

Web Development
Annual Hosting Fee - Includes Simple WordPress Maintenance
Total Investment

Why Us?

At SRV VIVID, we’re all about the experience. We design simple, compelling, and functional websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers. It’s about creating a online experience that transforms users into followers, customers into ambassadors.

We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work on a plan that will improve your business goals and change the way you think about the potential of the internet.

Oh, and if you’re wondering, we’re mobile first. It’s not just the way of the future. It’s the way of right now.

Our Team

S.E. Greene

S.E. Greene

Founder & Creative Director

S.E., a.k.a. SrVerde, is an entrepreneur from Texas, determined to share the principles and practices that have allowed him to create a diversified portfolio of success across several industries and brands. 

David Rojas

David Rojas

Lead Videographer - Partner

David, a.k.a. Haus, began his career making films recreationally with friends. David soon realized that his passion was video and began Golden Visuals, filming weddings, quinceañeras, and other special events.

Patrick Freden

Patrick Freden

Graphics Dude & Cool Guy

This is “Your Guy”! He is the project leader and the main point-of-contact on all web related projects. From print layout to websites this guy somehow makes it all happen…a real Swiss Army knife of talent. 

Case Study

Project Goals

  • Develop Branding
  • Create Responsive Website
  • Capture Marketing Data
  • Increase Sales Leads
  • Streamline Communication

Our Solution

  • Create Logo and Brand Guide
  • Build mobile friendly website using branding elements.
  • Integrate eMail Marketing with website to capture visitor data.
  • Install Contact Forms and “Call Now” Technology


Client has seen an increase in web traffic along with a growing interest in available properties. Sales leads are being followed up and contact information is being captured to upsell.

“SRV VIVID was amazing to work with on our website project. They were professional, knowledgeable and a delight to be around. We started moving inventory after the launch.”

Cathleen Johnson, COO eighty8 realty

Next Steps

  1. Please read throught the above estimate and sample contract to make sure you understand all the details involved with us working together. It’s really important to us that everything is transparent and understood from the beginning so that we lay a solid foundation for a great working relationship.
  2. If you have any questions at all, please let us know. We’re happy to clarify any points and there may be some items that we can sort out together. We’re committed to finding the best way to work together.
  3. Once you feel confident about everything and are ready to move forward, please click the ‘Download Estimate’ button below, sign and return to us.
  4. Once we receive a signed copy of the Estimate, we’ll send over. acopy of the contract for you to sign and return.
  5. We’ll email you a separate copy of the signed contract for your records along with what steps come next in the process.
  6. If you any questions, at any time, please do not hesitate to contact us.

Patrick Freden